Fabletics: Review Centric

Fabletics is a worldwide fashion brand taking the activewear movement by storm. This is thanks to many aspects of the company’s strategies, but none more so that their use of customer reviews. Recently, consumer behavior shifted vastly toward user reviews. Over 80 percent of consumers use customer reviews to determine their final purchases.

Fabletics fully embraced this new marketing strategy. The brand’s been directly interactive with their customers since day one. Fabletics uses a subscription mechanic to learn about their members so that they can create specific products that are more likely to sell. Adding crowd-sourced reviews to their marketing techniques isn’t a big deal for them.

Thanks to their customer-focused strategies, Fabletics grew into a $250 million company in less than four years. Fabletic’s proved to be a great venture for co-founder Kate Hudson. TechStyle Fashion Group approached her with a rough idea for an affordable activewear brand, and she was already thinking about the same thing.

It’s been for years since Fabletics launched, and they now have millions of social media followers, nearly 20 retail stores, and over one million monthly members. Like all great companies these days, there are those trying to bring the brand with negative comments, but Fabletic’s 1.2 million members success speaks for itself.

Before starting Fabletics, Hudson learned a lot from other successful brands. She especially learned from Warby Parker’s e-commerce model. She wanted to interact directly with members to develop a long-term relationship. She also wanted to use those relationships to understand her members’ fashion interests.

Fabletics makes fashion lines for all kinds of women, no matter their age, size, or comfort level. Not every woman is able to just go out and start a new, healthy life. Hudson’s fashion is about inspiring those women to take it one day at a time and look good while doing it.

Until Fabletics, plus-size women couldn’t really get into the activewear movement. There were a few companies making plus-size products, but their products were expensive. Some companies charged over $200 for one pair of yoga pants. That does not make big women feel comfortable or wanted.

A lot of what Fabletics does is what Kate Hudson wants. She actually knows what she’s doing. She’s very hands-on with her company, even going over sales numbers on a regular basis. She also works closely with her designers and the marketing department.

Fabletics: Using Reverse Showrooming to Resonate with Members Everywhere

It’s no secret that the trend of stylish activewear is sweeping the globe by storm. Where we ladies once brunched in sundresses, we now don our favorite pair of bright, patterned leggings and fun workout top and feel as trendy as ever.

 

One brand that has soared to the top of this trend, garnering $250 million in just 3 years, is Kate Hudson’s brand Fabletics. For those of you that may not have been introduced to it yet, which is a smaller and smaller portion, her line of fun and trendy activewear is delivered to users that join a club-style membership that mails pieces tailored to their style each month. One of the reason Fabletics may be so popular is due to their commitment to reverse showroom method. While many people go to stores, or “showrooms” to test out products and then buy on Amazon for a lower price, Fabletics resonates with its users because of the reverse showroom technique. Members receive their outfits monthly in a gorgeous package and then decide whether or not they would like to keep the piece, or exchange it for something else. Each month feels like a surprise!

 

One of the most interesting things about Fabletics is that the company managed to skyrocket to success in a market that is already heavily saturated by brands like powerhouse Lu Lu Lemon. Kate Hudson has always been, in my humble opinion, an actress that was not only typically extremely likable, but that many women find relatable. Her energy that resonates with so many women seems to translate very finitely into her clothing line – there is almost an energy of positivity in the fun and fresh styles. I personally have never felt this way when looking at Lu Lu Lemon, it feels very stiff and the biggest complain from friends and co-workers is that the line is so limited we all show up to fitness events wearing basically the same thing, regardless of activity, style or body size.

 

That being said, the Lifestyle Quiz gives users an opportunity to input their specific preferences and style in a fun and simple way at the very beginning of their introduction to Fabletics. I highly recommend taking the Lifestyle Quiz. Your first outfit is typically quite heavily discounted, meaning that you can get an introduction to the brand at an incredibly reasonable price. What better reason than to hop onto their website, take the quiz, and treat yourself to a fun and fresh new fitness outfit today?

Tech Fashion Trends For The Future

The fashion industry is one of the most prolific industries in the universe. As a matter of fact, people have been debating about the relationship between fashion and technology. It is evident that the two industries have kept on growing in a manner that is unparalleled in this industry. For this reason, people keep up working for the better capability to develop their high-end solutions in a manner that is unprecedented in this industry. For this reason, you will get better capability dealing in business in technology and fashion. Or all these years, we have seen many changes occur in both industries when a change occurs in the fashion industry, it affects the technology industry in a positive manner. For this reason, they are all seamless and see changes together.

 

One of the most proficient parts of the industrial growth is that both of them keep growing together. If you see the world of technology developing a different entity, it will be reflected in fashion. As a matter of fact, for technology developments to be adopted on a massive scale, they must first become fashionable. Fashion is the industry that assists technology to get better business results. On the other hand, the way will become slow in adoption if it is not developed with innovation ad business in mind. For this reason, they will always develop high-end capabilities in a manner that is not precedent in the industry.

 

During the development of technology, fashion was one of the only things that led to its adoption on a massive scale. For this reason, people have worked through thick and thin to have better business development in a manner that is unprecedented in the industry. If you are willing to develop working capabilities, ensure you get better results through access and stability purposes. When we look at the past events, we will denote the reason why the two industries have kept on growing in a manner that is undedicated in the industry.

 

The 70s brought about the technology of the boom box. According to Chris Burch, this was one of the most fashionable things to have. If you had the boom box, you were considered as fashionable. Because he technology was developed in a fashionable manner, its adoption was on a massive scale. For this reason, better business is achieved through the saloon. The boom box allowed you to walk around with your favorite tunes and stations. For this reason, you would develop high-end capabilities in a better business manner.