Fabletics: Review Centric

Fabletics is a worldwide fashion brand taking the activewear movement by storm. This is thanks to many aspects of the company’s strategies, but none more so that their use of customer reviews. Recently, consumer behavior shifted vastly toward user reviews. Over 80 percent of consumers use customer reviews to determine their final purchases.

Fabletics fully embraced this new marketing strategy. The brand’s been directly interactive with their customers since day one. Fabletics uses a subscription mechanic to learn about their members so that they can create specific products that are more likely to sell. Adding crowd-sourced reviews to their marketing techniques isn’t a big deal for them.

Thanks to their customer-focused strategies, Fabletics grew into a $250 million company in less than four years. Fabletic’s proved to be a great venture for co-founder Kate Hudson. TechStyle Fashion Group approached her with a rough idea for an affordable activewear brand, and she was already thinking about the same thing.

It’s been for years since Fabletics launched, and they now have millions of social media followers, nearly 20 retail stores, and over one million monthly members. Like all great companies these days, there are those trying to bring the brand with negative comments, but Fabletic’s 1.2 million members success speaks for itself.

Before starting Fabletics, Hudson learned a lot from other successful brands. She especially learned from Warby Parker’s e-commerce model. She wanted to interact directly with members to develop a long-term relationship. She also wanted to use those relationships to understand her members’ fashion interests.

Fabletics makes fashion lines for all kinds of women, no matter their age, size, or comfort level. Not every woman is able to just go out and start a new, healthy life. Hudson’s fashion is about inspiring those women to take it one day at a time and look good while doing it.

Until Fabletics, plus-size women couldn’t really get into the activewear movement. There were a few companies making plus-size products, but their products were expensive. Some companies charged over $200 for one pair of yoga pants. That does not make big women feel comfortable or wanted.

A lot of what Fabletics does is what Kate Hudson wants. She actually knows what she’s doing. She’s very hands-on with her company, even going over sales numbers on a regular basis. She also works closely with her designers and the marketing department.

Whitney Wolfe Makes Improvements in Dating Apps

There is a great amount of interest in Whitney Wolfe and her dating app platform. She is someone that has been making a lot of headlines in the daily industry, and it appears that more people are going to soon learn about how she can improve the dating app world.

Whitney Wolfe, a recent blushing bride that got married on the Amalfi Coast, is serious about helping others find love. She believed that she would find love in her own life because she was the one that was in pursuit of it. She wasn’t simply waiting around for a man to come into her life. To the contrary, Whitney Wolfe was much more interested in going after what she wanted on her own.

Anyone that knows Whitney Wolfe is aware that she is someone that does not follow the status quo. She never wanted to be in a position where she had to sit on her hands and wait for someone to ask her out on a date. Whitney Wolfe has stated that she had no problem giving out her number in bars when she was in college. She did not want to be that girl that was sitting idle while there was someone else that she was interested in possibly connecting with.

This is the reason that Whitney Wolfe has been successful in love. She is someone that did not have any problem going after what she wanted. The fact that she has gotten married recently should not be a surprise to anyone. People are very impressed with her personal life, but they also are extremely impressed with the business world that she has created with Bumble. It is often said that people can become motivated by bad things that happen in their lives. Whitney Wolfe is certainly an example of this.

She has managed to become one of the most interesting figures in the dating app world, and it is all because she has been able to take control. Now that so many people are becoming familiar with her dating app they want to know more about Whitney Wolfe as a person.

The great thing about Wolfe is that she has no problem revealing her own life along with her dating app. This is what has made her successful. She knows exactly what it takes to keep people interested in her next move with the Bumble dating app.

Learn More: www.theknotnews.com/bumble-founder-marries-italy-22556