Hippeas, a brainchild of Italian hardworking businessman Livio Bisterzo, was launched on June 13, 2016, in the main retail partners like Holland $ Barret, Amazon, Boots, and Starbucks. Hippeas chickpea snack is the first product to emerge from Green Park, a Los Angeles-based holding company founded in 2015 by Livio Bisterzo.
The personality of this global brand takes inspiration from the original hippie era but has been enhanced to meet the demands of today’s generation. Hippeas stands out on the shelf, online, and in consumer minds due to its virtual identity that is based on a bold yellow face with specially colored tongue for special flavors.
Four months after its launch, this brand has already secured shelf space at over 18,500 stores. Talks are underway with many the other main retailers and food-service providers in the U.S. and the UK for more space.
Bisterzo considers that given the alarming growth rate, the new brand could achieve wholesale revenues of $35 million by the end of 2018.
Hippeas is the new choice for individuals who demand tasty and attractive snacks manufactured with super ingredients. This product is low in calories, high in fiber, a source of protein, and gluten free. Hippeas is not corn-based, and so not associated with GMOs, which is a trigger subject for most young people.
The secret of the brand’s initial success, according to Bisterzo, is that the brand appeals to the natural and organic foods crowd. Consumers consider it to be friendly to their health and sustainable, but the unique packaging also makes a difference.
Hippeas has partnered with Farm Africa to bring hunger to an end and bring wealth to rural eastern Africa. The brand will donate a fraction of their sales to support chickpea farming in eastern Africa.
About Livio Bisterzo
Livio Bisterzo is a renowned entrepreneur living in Los Angeles. In 1999 at the age of 18, he went to the UK and studied at the London’s prestigious University of the Arts. In 2003, Bisterzo founded an events business, which was his first entrepreneurial venture. With the experience that he gained in 2003, he went on to create a business portfolio ranging from hospitality and consumer brands to other lifestyle businesses.
Bisterzo founded Green Park Holding in 2015, a company with a vision to lead the agenda for important transformation in the food and drink industry. Bisterzo says this company is developing a portfolio of better-for-you brands.