The fast food industry is one of the most popular industries when it comes to food. People often go to these places in order to get foods such as burgers and fries. However, these types of foods are some of the foods that people should be trying to avoid. However, he healthier foods often cost more than the foods that are available at burger joints. This leaves a lot of people that are interested in being healthier in a trap. For one thing, a lot of people are living on very limited income which leaves very little room for different types of food. Fortunately, there are efforts being made to change this for the better.
One of these efforts is Sweetgreen, a restaurant founded by Nathaniel Ru. He has seen how frustrating and difficult it can be for one to eat healthy on a limited budget. He wanted to bring forth greater quality of food that is more affordable. One thing that many restaurants are plagued are not only foods that are high in fat, but also foods that have been heavily processed. These types of foods not only give people nothing more than calories, but they also leave one vulnerable to other issues.
With Sweetgreen, Nathaniel Ru has made sure that the food he serves people are filled with nutrients. He also makes sure that these foods are organic so that people will get the greatest health benefits from what they eat. This makes it easier for them to maintain their health. This also is good for helping them improve their health and reaching their goals of a more fit life.
Healthy nutrients is not where the advantages end. There is also the advantage of rich and appealing taste. After all, this is one of the main reasons people eat certain foods. If a certain type of food does not have an appealing taste, then people will be less likely to eat the food, no matter how healthy it is. Some people don’t see the point of torturing themselves, even if it is for a better looking body and greater muscle tone.
Sweetgreen, the quick salad chain that keeps people standing in queues like a new iPhone, is about 10 yards away from the Tech Insider office. The place looks like a mystical salad center. Every friend would say that it’s delicious even though it seems too far for a quick lunch. One opened two blocks away in December. There is always a line at the door. For this reason, we usually skip the line using their app. Therefore, we make it a vibrant lettuce full of robust cheese crumbles with the tangy dressing.
Sweetgreen’s magic states that their healthy food is seasoned with tasty and nutritious salads. You will not go hungry after a heavy lunch at Sweetgreen unlike other numerous salads. For about the same price as fries and burgers, you can find the tasty and nutritious food. The chain of restaurants was expanded to over 40 sites in California and New York after starting in Washington, D.C. it also has shops in Boston and Chicago.
Nathaniel Ru said, along with great demographic analysis, store opening timings is a huge part of their strategy as a company. Their importance spans with the way they work towards opening new stores in the country. For instance, in New York, their first store was at Broadway in the NoMad neighborhood. They located the company at a far end where the concentration of restaurants is little. This is the region where many media and tech companies are clustered.
For this reason, the chain was set apart from the world. They also opened new stores in Nolita, Tribeca, and Williamsburg. Their main idea was to go beyond the offering tasty lunch. They also want to offer weekend out and dinners.
Walking into a Sweetgreen restaurant is like walking into an iPhone store. The lines are clean with smiling faces at the brim. They are full or relief. Nathaniel calls that service at its best. Their technology encompasses an elevating design coupled up with consistent high-end customer service. The company feels like a decent restaurant for all. Their open kitchen is the initial thing to spot. The ingredients are arrayed in the open for all to witness their certainty. The company makes all their products, their dressing, from scratch. Farm produce is delivered to the stores every morning. For them, showing their guests what they do is more important than telling them. Therefore, coming back for more is an obligation.
Eating healthy is important for everyone. It makes sense, then, that one of the most intriguing startups around is focused on helping people to do just that. Sweetgreen is a company that is focused on providing straight-from-the-farm salads. It all started off with one shop in Georgetown and has continued to grow since 2007. Three Georgetown students, Nathanial Ru, Jonathan Neman and Nicolas Jammet founded Sweetgreen, and they got it off the ground with funding they received from 40 family members and friends.
From the single shop that started it all, Sweetgreen now has 31 locations and will be up to 40 by the time this year comes to a close. The company has also completed three venture capital funding rounds to raise $95 million. From a seemingly simple idea – providing fresh, delicious salads to their customers – the three founders now have a growing business on their hands that looks to have nowhere to go but up in the future.
All three of the founders were the offspring of entrepreneurs, so they had an idea of what they were in for as they set out on a course to get the company moving in the right direction. The original idea was to get into the food industry, but not in a traditional way. They were not looking to create another run-of-the-mill dining experience. At the heart of the original idea, though, was the concept to provide people with the very best, healthiest food available. Salads are not a food item that are usually an afterthought. The three investors have now turned traditional eatery concepts on their heads and made the healthiest salads the main course.
Getting to know Nathaniel Ru
As one of the minds behind the idea to start Sweetgreen, Nathaniel Ru has shown that he truly has an entrepreneurial spirit. Mr. Ru has gone on record to explain that the right approach to marketing has been key in the success of Sweetgreen. Ru stresses that every Sweetgreen location has to live up to the company’s core values to succeed, and believes that the approach of getting their company, the customers and the communities they serve involved is one of the keys to success. Nathaniel Ru, along with his business partners, believe that providing customers and employees with a great experience is an important aspect of their business.
Sweetgreen continues to grow and is a business that may help to change the way that people think about eating out over the course of the next few years.