Bottled water is the latest and most successful trend of the modern age. If someone said they were going to start selling bottled water 30 years ago, people wouldn’t laugh them out of town. Now, bottled water is a $100 billion industry and is on the rise.
When it comes to most bottled water companies, they claim their water is the best. It’s part of traditional marketing to boost their product more than what it actually is. That’s not a problem Waiakea Water has when it’s time to boast their product. Since launching in 2012, Waiakea Water has become the fastest growing bottled water company in the world.
What makes Waiakea Water better and different from the competition? For a start, Waiakea Water is based out of Hawaii, the only water company to do that. When people hear the name Hawaii, they immediately think of healthy, organic forests filled with lush wildlife and beautiful waterfalls.
It’s no surprise that people have responded to Waiakea Water so much. The name also sets it apart from their competition because everyone else tries to pick a name that people can understand. Waiakea derives from the Hawaiian words “wai akea”, meaning “broad waters.”
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Waiakea Water also sets itself apart by embracing the environment. First, that embrace begins with their filtering process. While most bottled water companies filter using artificial processes, Waiakea Water is naturally filtered through 14,000 feet of porous volcanic rock. That rock also adds all the minerals and vitamins that other companies have to add by hand.
Waiakea Water also challenged and solved the biggest problem facing most bottled water companies. Plastic water bottles are the most hazardous part of the beverage industry. It’s the only problem that no one in the beverage industry tried to solve.
Because so many people buy bottled water, companies want to use the cheapest packaging possible. Plastic bottles are cheap and can be recycled, so that what companies went with. Waiakea Water went with a special bottle that is degradable.