Eating healthy is important for everyone. It makes sense, then, that one of the most intriguing startups around is focused on helping people to do just that. Sweetgreen is a company that is focused on providing straight-from-the-farm salads. It all started off with one shop in Georgetown and has continued to grow since 2007. Three Georgetown students, Nathanial Ru, Jonathan Neman and Nicolas Jammet founded Sweetgreen, and they got it off the ground with funding they received from 40 family members and friends.
From the single shop that started it all, Sweetgreen now has 31 locations and will be up to 40 by the time this year comes to a close. The company has also completed three venture capital funding rounds to raise $95 million. From a seemingly simple idea – providing fresh, delicious salads to their customers – the three founders now have a growing business on their hands that looks to have nowhere to go but up in the future.
All three of the founders were the offspring of entrepreneurs, so they had an idea of what they were in for as they set out on a course to get the company moving in the right direction. The original idea was to get into the food industry, but not in a traditional way. They were not looking to create another run-of-the-mill dining experience. At the heart of the original idea, though, was the concept to provide people with the very best, healthiest food available. Salads are not a food item that are usually an afterthought. The three investors have now turned traditional eatery concepts on their heads and made the healthiest salads the main course.
Getting to know Nathaniel Ru
As one of the minds behind the idea to start Sweetgreen, Nathaniel Ru has shown that he truly has an entrepreneurial spirit. Mr. Ru has gone on record to explain that the right approach to marketing has been key in the success of Sweetgreen. Ru stresses that every Sweetgreen location has to live up to the company’s core values to succeed, and believes that the approach of getting their company, the customers and the communities they serve involved is one of the keys to success. Nathaniel Ru, along with his business partners, believe that providing customers and employees with a great experience is an important aspect of their business.
Sweetgreen continues to grow and is a business that may help to change the way that people think about eating out over the course of the next few years.