The Democrats seem poised to take back the House, Senate and Congress this year but, to do so, they’ll first have to run a winning campaign. NGP VAN has tips for ensuring your campaign is an overwhelming success. For starters, it’s important to have a good social media presence. This will enable you to connect with your constituents and show them how much you relate to them and their situation. It also helps to have a good photo of yourself to use for your account and a clever hashtag to help spread your message to the public. It also helps to ensure your website is up and running and completely devoid of glitches.
NGP VAN says your website should include a short bio, an email sign up and a place where people can contribute to your campaign. Your platform should also be mostly complete and it would also help to write an article explaining your reasons for running for office. Much like a sports team, you should also pick a color scheme and logo for your campaign. It reflects badly on you to change logos or colors in the middle of a campaign so make sure you choose wisely. NGP VAN also advises setting up an SMS system to hep you connect with your constituents and provide them with campaign updates and make sure you have the phone number along with your website and logo displayed visibly during campaign rallies and speeches.
Another key to election victory is running digital ads via google displays ads and facebook acquisition. The recommendation is to run ads for at least two weeks but it might be more effective to run them for a month. This way, when people google you, they should have no trouble finding information about you and your campaign. You’ll also want to have a CRM to ensure you don’t lose any of your campaign data. Finally, it’s important to call your constituents to verify you have their support and to ask for campaign contributions. Follow these NGP VAN tips and you’ll be sure to have a winning campaign that will result in your victory.