Hussain Sajwani, one of the top 10 richest men in Arab, is looking to expand his business in Asia. In particular, he is looking at China as a primary area to make his business’ presence well known. The target audience that he is looking to capture in China is based on their continual growth since it is emerging into a high paying consumer, the middle class. According to the Saudi Projects, in order for Hussain Sajwani to be successful in this venture, however, he is depending on a strategic plan that has worked so far, and that is the diversity that has given the company a far reaching advantage. From every continent around the globe, this corporation has a wealth of diversity that consists of 77 different nationalities.
DAMAC Owner Focuses on the Organization’s Strength — Diversity
With his current company, DAMAC, his company has found a key ingredient for such successes, and that is to focus on ensuring there is a high level of diversity in organizations across the board. With diversity being the essential factor in making business decisions, critical strategic plans are made. Especially, because each operation in DAMAC Properties has an opportunity to tap into a wealth of different creative ideas from across the globe. Also, as the DAMAC owner, Hussain Sajwani, often says that his only real concern for this organizations is those policies that will affect his overall organization. By focusing on the business changes and eliminating the needed to incorporate unrelated political matters, the company can grow much easier by making small changes.
DAMAC Owner, Hussain Sajwani Focuses on Innovation and Performance at the Individual Level
The contribution is also another significant key to the success of this business. This is because employees are encouraged to contribute their ideas as individuals and then as teams too. It is also important to note that no one organization has the sole responsibility for making key decisions but it is spread across platforms to ensure the most creative ideas are drawn from a community of ideas. Also, one of his biggest passions for this DAMAC owner is watching all of the ideas take shape.