Fabletics began as a subscription and online service that sells simple clothing to women. They participate in a fashion trend known as athleisure, and their company is slowly transitioning to a store-based model. They plan to open over 100 stores in the next few years, and this article gives an explanation of why 100 stores are needed.
#1: Kate Hudson Is Their Style Icon
Kate Hudson is the style icon behind the Fabletics name and plan. Their fashions are drawn and inspired by the manner in which Kate dresses. She is a style icon in her own right being the daughter of Goldie Hawn, and she is a working mom.
#2: Why Will Fabletics Stores Succeed?
Racked has supported the idea that Fabletics is the leader in gym-clothes-as-fashion. The Fabletics name is built on women who put their clothes on quickly in the morning, and the name has been maintained as the fashion industry has taken to gym clothes like moths to the flame.
#3: 100 Stores Will Cover Most American Shopping Malls
Fabletics wishes to open stores that will allow women to try on clothes before buying, and they may expand their catalog to include many more extra pieces that women require before they leave the house. 100 stores may be the beginning of the powerful gym-clothes-as-fashion trend.
Fabletics will open 100 stores in an effort to compete more robustly in the fashion game. Their stores will feature designs created by and for Kate Hudson, and the brand will help convert women to more sensible fashionistas with stylish gym clothes.
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