Fabletics: Using Reverse Showrooming to Resonate with Members Everywhere

It’s no secret that the trend of stylish activewear is sweeping the globe by storm. Where we ladies once brunched in sundresses, we now don our favorite pair of bright, patterned leggings and fun workout top and feel as trendy as ever.

 

One brand that has soared to the top of this trend, garnering $250 million in just 3 years, is Kate Hudson’s brand Fabletics. For those of you that may not have been introduced to it yet, which is a smaller and smaller portion, her line of fun and trendy activewear is delivered to users that join a club-style membership that mails pieces tailored to their style each month. One of the reason Fabletics may be so popular is due to their commitment to reverse showroom method. While many people go to stores, or “showrooms” to test out products and then buy on Amazon for a lower price, Fabletics resonates with its users because of the reverse showroom technique. Members receive their outfits monthly in a gorgeous package and then decide whether or not they would like to keep the piece, or exchange it for something else. Each month feels like a surprise!

 

One of the most interesting things about Fabletics is that the company managed to skyrocket to success in a market that is already heavily saturated by brands like powerhouse Lu Lu Lemon. Kate Hudson has always been, in my humble opinion, an actress that was not only typically extremely likable, but that many women find relatable. Her energy that resonates with so many women seems to translate very finitely into her clothing line – there is almost an energy of positivity in the fun and fresh styles. I personally have never felt this way when looking at Lu Lu Lemon, it feels very stiff and the biggest complain from friends and co-workers is that the line is so limited we all show up to fitness events wearing basically the same thing, regardless of activity, style or body size.

 

That being said, the Lifestyle Quiz gives users an opportunity to input their specific preferences and style in a fun and simple way at the very beginning of their introduction to Fabletics. I highly recommend taking the Lifestyle Quiz. Your first outfit is typically quite heavily discounted, meaning that you can get an introduction to the brand at an incredibly reasonable price. What better reason than to hop onto their website, take the quiz, and treat yourself to a fun and fresh new fitness outfit today?