Honey Birdette Opens Exclusive Online Store for US Customers, Physical Stores to Follow

One of the famous and the most successful lingerie brand, Honey Birdette, has launched an exclusive online store dedicated to its US shoppers. The brand that has more than 55 stores in Australia has been seeing a demand for its products internationally. With the increase in their online sales to more than 300%, the company has launched an exclusive website for its US shoppers.

The new Honey Birdette website is set to offer a broad range of lingerie options to the buyers. With a user-friendly internet site, the shoppers can also enjoy faster delivery time, low delivery charges and easy returns on the purchase products. The company also secured investment from one of the private companies, BBRC.  The online website will also have an exclusive collection of its wide range of lingerie for US shoppers. The company has ensured that its customers have access to their collection the same time as their Australian counterparts.

Honey Birdette had recently launched the online platform for its UK customer base. It also opened about ten stores in the UK, including the ones at Leeds’ Victoria Gate, Westfield White City, and London’s Convent Garden. It also plans to open more stores in the UK by the end of 2017. Likewise, the company aims to provide the best customer service through its online portal and aims to open similar stores in the US as they did in the UK. With physical stores in the UK, the company seeks to provide their customers with a chance to try out their lingerie and pick the ones that they like best.      

While Honey Birdette has planned to launch their physical stores in the US as well, they have still not narrowed down the cities they would be opening their stores. The company is expected to make an announcement in the coming months.