Logan Stout took his interest in health and fitness and developed IDLife, a company that provides energy supplements, sleep aids, and weight management products. While that may sound like common products pushed by any number of companies, IDLife is different in that customers must take an assessment first. This helps to identify the unique needs of each individual, so the right products can help them improve their lives. It’s a business, but, for Logan, it’s one born out of his concern for healthier living.
Stout is also a motivational speaker and an author, so he’s passionate about helping others improve their lives. In a recent interview, Logan said his lifelong desire to help people made life coaching and public speaking seem like a natural calling. He adds that his own epiphany about the relationship between physical, mental, and spiritual health prompted him to begin coaching other people about the importance of living healthier lives.
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Logan was asked about his financial success and, again, he suggested everything is interconnected. Stout explains that he doesn’t measure his success by his financial worth. Instead of focusing on money, he concentrates on helping people. He adds that he didn’t start making money from his entrepreneurial efforts until he shifted his focus to the good he was doing for others.
This leads to Logan’s marketing strategy and it’s one not commonly used by entrepreneurs. Instead of going for the hard sell, Stout sets out to help potential customers. The assessment offered to IDLife customers is free of charge. Only after their needs are identified does Logan’s marketing strategy begin to pay off. Customers are counseled on what they need to live healthier lives. In that way, Logan Stout’s company makes sales through helping people get healthy. It’s a business model he can feel good about.
As CEO of IDLife, Logan Stout does have one misgiving about his success. As his business endeavors become more successful, they require more of his personal attention. That means less time for his family. When he feels things beginning to get out of control, he reminds himself to focus on what’s important. Everything he does is for his family, so Logan often forces himself to take a step back and return to his wife and children.
Learn more about Logan Stout: http://thebrotalk.com/bro-bio/logan-stouts-journey-star-athlete-successful-entrepreneur/